Electronic Commerce (or Ecommerce) is the purchase of goods and services via the Internet.
In Australia, people are embracing the digital economy with almost 90% of internet users in Australia making a purchase online in the last 6 months. The number of people participating in ecommerce activities in Australia gives an indication of how vital ecommerce websites are to the Australian economy.
Amongst the most popular items bought online in Australia are travel goods and services, concert and movie tickets, furniture, electrical items, household goods, as well as computers and digital equipment.
Younger people are engaging in more online activities than older people. The type of goods purchased differs with age as well. Younger people are more likely to buy a range of consumable goods whereas older generations are more likely to spend their money on travel related items.
People with higher incomes are more likely to engage in ecommerce activities, as are people with higher education.
The main reason Australians are shopping online is for convenience and lower priced goods and services. Reasons against shopping online include lack of trust of the Internet and a preference for shopping the old-fashioned way.
Some people perceive shopping on the Internet as a higher risk compared to shopping in a normal retail store. Ways that people are minimising their risk include shopping at reputable online stores, using a trusted payment gateway such as PayPal, and using secure software.
The development of the Payment Card Industry Data Security Standard (PCI DSS) has played an important role in risk minimization. Major credit card companies now require all websites that accept credit cards to comply with the PCI DSS. This allows websites to have the same vault-like security used in Internet banking.
As trust grows and the benefits become more apparent, ecommerce will continue to become an important part of Australian’s everyday lives.
We can help you take advantage of the rise in ecommerce.
You no longer have to spend thousands of dollars on a website that could be outdated within 12 months. With an ecommerce website from Avant Marketing, you’ll get a beautiful design that looks good on any size screen. More importantly, you’ll get all the latest shopping cart features and a PCI DSS certified site with bank-vault security.
Our ecommerce websites are very easy to use. Don’t be put off by all the technical jargon. Anyone with the most basic computer skills can master the website in minutes. Simply add your products and your customers can start shopping with you online straight away.
The payment and postage modules are all setup for you. We are compatible with every major bank and credit card processor in Australia, including PayPal. Our software automatically gets the latest postage quotes directly from Australia post so you will never have to worry about over charging your customer or under quoting yourself.
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Updated: 16 May 2018